Cuetzalan, Puebla, Mexico. Indigenous campesinos harvesting coffee. Member of the Tosepan Titataniske (United We Will Overcome), a fairtrade coop.


Parent & Teacher Guidance

What is Fairtrade?

Farmers from countries around the world often grow and gather produce and sell it so that people like us in Wales can use or eat it. Before Fairtrade was introduced, farms were not paid fairly for their produce (as little as 60p a day!) and they worked hard in challenging working conditions for the smallest percentage of profit. Fairtrade makes a huge difference to farmers' standard of living!

The objectives of Fairtrade are to secure:

  • a fair price for farmers and producers
  • better prices for produce
  • safe working conditions
  • local sustainability


Fairtrade Fortnight

Fairtrade Fortnight is held annually between the end of February and early March with the main aim of raising the awareness of adults and children of the importance of buying Fairtrade goods. The fortnight has a different theme each year and 2021 focuses on how climate change affects farmers across the world.

Interesting Facts:

  • Over 4500 Fairtrade products are sold in the UK.
  • Only one in three bananas bought in the UK are Fairtrade.
  • Over 1.66 million farmers and workers around the world now benefit from Fairtrade.
  • Fairtrade cotton carbon footprint is five times smaller than the footprint of ordinary cotton and therefore much better for the environment.
  • Fairtrade products are sold in over 120 countries around the world.
    25% of the coffee sold in the UK is Fairtrade coffee.
Climate change
Climate change is a long-term change in the weather patterns of the Earth.
Carbon footprint
Carbon footprint is the total amount of greenhouse gases (including carbon dioxide and methane) that are generated by our actions.
Raising awareness
You could ‘raise awareness’ of a cause such as Fairtrade to help farmers all over the world secure a fair price for their produce as well as favourable working conditions.
Sustainability means meeting our own needs without compromising the ability of future generations to meet their own needs.
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